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Hi! I'm Arif.
Words and people are my two major passions. And with 25 years of experience as a business and technology copywriter, editor and journalist, I’ve certainly seen plenty of both. It keeps me happy.
I have written literally thousands of articles, reports, brochures, blogs, newsletters, speeches, features, books and ebooks. My clients are a broad range of agencies, publications and global brands. Many will be familiar: Microsoft, Google, Facebook, Barclays, Oracle, Hilton Hotels.
My aim is to craft top-grade, well-written, well-researched copy, delivered to deadline. You will also find me pleasant, polite and professional to deal with, with a can-do attitude, a strong work-ethic and a sense of humour.
What else can I tell you? I’ve led many successful corporate communications training workshops, to sharpen the writing, messaging, presentation and media relations skills of execs and media professionals.
Oh, and I’ve worked as a counsellor in the sumptuous Blue Ridge Mountains, in Western North Carolina. I play the tenor sax, cook sassy modern cuisine, love running and the gym and write adventure thrillers.