Arif, it’s been a b- delight working with you. Many, many thanks for all your efforts and fine scribing.
Creative Director, content marketing specialist firm
We know you rock...but the powers that be now also know you rock. Thank you for your continued awesome work....fist bump!
Client services executive, leading content marketing business
Many thanks for getting this to us so promptly, and to a great quality.
We’re really pleased with what you’ve done and I’m glad to hear you enjoyed the work.
Blue Chip tech firm
Copywriting. Messaging. ABM.
Strategic corporate copywriting. Messaging development. Account Based Marketing.
My clients include world-leading media agencies and global brands.
How I partner to help you |
30 years of experience at your service |
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I'd love to connect with you to help you win your customers' hearts and minds with clear language, fresh perspectives and pertinent proof points.
I'll tell them all about you and your offerings, with a laser focus on the needs of the persona we're targeting, whether it's a CIO, an FD, a departmental manager or a coal-facing worker. Together, we'll achieve the outcomes you require: more sales, stronger loyalty, higher click-throughs, or to build your brand, communicate your USPs and stand out in the marketplace. |
I have written literally thousands of articles, reports, brochures, blogs, newsletters, speeches, features, books and e-books.
I also create short-form assets such as LinkedIn posts, email nurtures, and Google Ads. I always work to craft copy of the highest quality. Well-written. Well-researched. Delivered to deadline. |
A passion for Account Based Marketing (ABM)
I enjoy all aspects of ABM - brand messaging development, persona targeting, taglines, funnel strategy, and content creation and auditing. I love finding exactly the right voice and tone to grab the target’s attention and hold it.
I have researched and developed campaigns for multi-million-pound accounts, creating brand pillars, strategic value propositions, and locating specific words and phrases from company reports and collateral to use in targeted campaigns to attract specific high-value individuals. That’s in banking, fintech, engineering, retail and more.
I've created highly personalized long and short form strategic content based on defined messaging pillars and value propositions. And I’ve been involved in countless laser-targeted nurture campaigns.
I have researched and developed campaigns for multi-million-pound accounts, creating brand pillars, strategic value propositions, and locating specific words and phrases from company reports and collateral to use in targeted campaigns to attract specific high-value individuals. That’s in banking, fintech, engineering, retail and more.
I've created highly personalized long and short form strategic content based on defined messaging pillars and value propositions. And I’ve been involved in countless laser-targeted nurture campaigns.
My services include:
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Long form copy
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Short-form copy
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Editing and strategic
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Industry sector knowledge and expertise
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Areas of IT and industry knowledge and expertise
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Samples: Web copy, blogs and press releases
Metaverse blog post for B2B media agency Digital Radish
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Adverity blog - Tech Crunch Establishing a Data Driven Culture in marketing teams
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Press release for 3D printing specialist Nano Dimension
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Samples: Web sites
Digital Consultancy SQLI's web site copy
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Standards body BSI's web site (I wrote a large proportion of the web copy)
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Samples: Longform whitepapers and brochures
Honeywell white paper on Airport future tech
3D printing whitepaper for sci-tech specialist Nano Dimensions
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Amido - Cloud Futures 2020 Report on AI-driven businesses
Dotmailer e-commerce report -Australian Edition 2018
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Future retail technology analysis for global retail enterprise services firm
Guide to Microsoft Windows Azure for Microsoft channel partners
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I reviewed the article and it looks great.
US-based Senior Marketing Manager, global tech firm
Email me to discuss commissions and rates.
