​I think your work is excellent!
Senior technologist at a leading global bank

​Arif, your positivity and enthusiasm is just what we needed today 😊 thanks for being so helpful and efficient!
Account Manager, UK B2B Agency

​It’s been such a pleasure Arif to work with you and hear nothing but positivity from everyone in relation to you and your work. 
Studio Manager, leading UK B2B agency

​Many thanks for getting this to us so promptly, and to a great quality. We’re really pleased with what you’ve done and I’m glad you hear you enjoyed the work.
Blue Chip tech firm 

It has been beyond a pleasure to work alongside you, Arif.
Studio Manager, leading UK B2B agency

On a personal note it’s been absolutely fantastic working with you Arif, you’re absolutely rapid and you just ‘get it’. You make my life so much easier and the output we get is second to none.
UK marketing agency

contact me at:
​bluefish@talktalk.net 
07729 532449

Hi! I'm Arif.

Words and people are my two major passions. And with 25 years of experience as a business and technology copywriter, editor and journalist, I’ve certainly seen plenty of both. It keeps me happy.

I have written literally thousands of articles, reports, brochures, blogs, newsletters, speeches, features, books and ebooks. My clients are a broad range of agencies, publications and global brands. Many will be familiar: Microsoft, Google, Facebook, Barclays, Oracle, Hilton Hotels.

My aim is to craft top-grade, well-written, well-researched copy, delivered to deadline. You will also find me pleasant, polite and professional to deal with, with a can-do attitude, a strong work-ethic and a sense of humour.

What else can I tell you? I’ve led many successful corporate communications training workshops, to sharpen the writing, messaging, presentation and media relations skills of execs and media professionals.

Oh, and I’ve worked as a counsellor in the sumptuous Blue Ridge Mountains, in Western North Carolina. I play the tenor sax, cook sassy modern cuisine, love running and the gym and write adventure thrillers.

Here are a few of the brands and publications I've worked with. 
​Let me know how I can be of assistance to you too. 

​This is perfect :) 
Senior Project Manager, UK marketing solutions specialist

​Arif it’s been such a pleasure working with you over the past couple of months. Thank you so much for bringing consistent enthusiasm and top knowledge to the work you do.
UK digital marketing specialist

Your work was excellent!
General Counsel, global tech services firm

​Arif, it’s been a b- delight working with you. Many, many thanks for all your efforts and fine scribing.
Creative Director, content marketing specialist firm

We know you rock...but the powers that be now also know you rock. Thank you for your continued awesome work....fist bump!
Client services executive, leading content marketing business

​Good News... the client absolutely loved your article. Their exact words were 'Fantastic. Really LIKE!'.  There are no edits required so we are going to move onto the next stage which is the design element.
Global tech services firm

​I reviewed the article and it looks great.
US-based Senior Marketing Manager, global tech firm